Hyatt launched a new boutique hotel concept called Hyatt Centric in 2017 with a new type of customers in mind - one that are savvy explorers and curious-minded travelers that want to be tapped into the best of each destination they are visiting.

I worked with the ad agency MullenLowe and travel website Passion Passport to introduce the new hotel concept to the world by photographing a 24 hour marketing campaign with Instagram personality Jedidiah Jenkins. The concept: Explore NYC from sunrise to sunrise with Jed using Hyatt Centric Times Square as the launchpad to discover the best hot spots and hidden gems of NYC. All photo and video created during the campaign were used in digital and print advertising promoting the brand for months to come.